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Bet You Didn’t Know the Hidden Meanings Behind Famous Logos
Have you ever looked at a logo and wondered if there was more to it than meets the eye? Many companies incorporate hidden meanings and messages into their logos to convey a deeper message or connect with their target audience on a subconscious level. In this article, we’ll explore some of the most well-known logos and their hidden meanings.
1. Amazon
The world’s largest online retailer has a logo that features a smile that goes from A to Z. The message behind the logo is that Amazon has everything from A to Z, meaning they offer a wide variety of products.
2. FedEx
FedEx’s logo is simple but effective. The letters “E” and “X” are connected in such a way that there is an arrow between them. This arrow represents the company’s speed and efficiency, as well as their ability to move packages from one point to another.
3. Coca-Cola
Coca-Cola’s logo is iconic and instantly recognizable. The red and white design is meant to be friendly and inviting, but did you know that the white ribbon that runs through the logo is meant to represent a wave? This wave symbolizes the refreshing taste of Coca-Cola.
4. Toyota
Toyota’s logo is a combination of three ellipses that represent the heart of the customer, the heart of the product, and the heart of progress in the field of technology. The logo is meant to convey that Toyota is a company that is focused on the needs of its customers and is constantly striving to improve its technology.
5. BMW
BMW’s logo is a stylized representation of a spinning propeller. This design was chosen because BMW started out as an aircraft engine manufacturer. The blue and white colors of the logo are also meant to represent the colors of the Bavarian flag.
6. NBC
The NBC logo is a colorful peacock with its feathers spread out. The peacock was chosen because it was a symbol of pride and the ability to attract attention. Each of the feathers on the peacock represents a different division of NBC, including news, sports, and entertainment.
7. Toblerone
Toblerone is a Swiss chocolate company that has a logo featuring a mountain. This is because the company is based in the town of Bern, which is also known as the “City of Bears”. The mountain in the logo is meant to represent the Swiss Alps, which are a source of pride for the Swiss people.
In conclusion, logos are not just designs, they are also a way for companies to convey their message to their audience. By incorporating hidden meanings and messages into their logos, companies can connect with their audience on a deeper level and create a lasting impression. The next time you see a logo, take a closer look and see if you can spot any hidden meanings.
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